What is SEO (Search Engine Optimization) and how to make it work for you?
Simply put, SEO is the process of optimizing your website and articles for Search Engines. It is said that 85% of all traffic on the internet uses Search Engines to navigate to various websites. As a result, it is imperative that once a website is built, it is optimized for Search engines (so that it can be found for relevant keywords).
At a basic level, SEO consists of On-Site and Off-Site SEO factors. On-site factors refers to what a webmaster can do within a website to ensure that it is optimized to be found by search engines. Off-site SEO is a more complex and comprehensive process of optmizing a website to be found by search engines and placed high on the results for certain keywords.
There are several techniques that can be employed for SEO, but it is important to know enough about SEO to be able to choose the right combination of techniques. Also, since the search engines often change their algorithms, what works well as an SEO strategy today might not be effective tomorrow.
So, any website owner is finally left with 2 options:
1. To learn about SEO, the many factors that make it work, what to stay away from (yes, search engines also penalize websites that engage in or might come across as using 'black hat' techniques), and also stay updated with the regular changes in the algorithms used by Search Engines
2. Hire an expert SEO / Online Marketing Agency that does SEO for a living.
What works best for your company? The answer depends on the amount f time, you are willing to devote to non core activites, but almost always it is best to hire an agency that is good at SEO and Online Marketing, and will let you focus on your business. Check if you would benefit from our SEO Services!